Start with Why — 11 minute summary

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1. Why did the author write this book?

2. What are the main ideas and arguments?

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“loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.”

“If you hire people just because they can do your job, they’ll work for money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.”

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“If you have the discipline to focus on the early adopters, the majority will come along eventually. But it must start with WHY.”

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“Achievement comes when you pursue and attain WHAT you want. Success comes when you are clear in pursuit of WHY you want it… Some people, while in pursuit of success, simply mistake WHAT they achieve as the final destination. This is the reason they never feel satisfied no matter how big their hatch is, no matter how much they achieve.”

3. What is my opinion on the book?

4. How have I applied this book in my life?

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